TRADITIONAL GOAL FORMULATION PROCESS

TRADITIONAL GOAL FORMULATION PROCESS

Traditionally in the organizational hierarchy managers at different levels are concerned with different types of goals ,in the goal formations process, the board of directors and top managers are involved in determining the mission or purpose of the organizations as well as overall organizational goals or strategic goals.department heads or middle level managers are involved in determining the goals of key result areas such as production, marketing ,finance,etc. they focus on ope- rationalizing organizational efforts to achieve strategic goals ,similarly,the lower level managers are involved in the goal formations of each department as well as goals of their subordinates at unit levels ,the goals are not formed in isolation but managers at different levels are involved who are actually responsible to translate them into practice,the result is a unified effective and efficient combinations of efforts directed towards the goals of the organization.

There is some controversy about whatever an organization should use the top-down approach or bottom-up approach in the formation of goals ,in top-down approach upper level managers determine goals for subordinates ,it is assumed that top management knowns what is best for the organizations,this approach suggests that the organizations needs directions through board of directors and top managers,whereas in the bottom- up approach subordinates initiate in the formations of goals for their positions and present them to their superiors,top level managers form the overall goals by integrating the goals presented before them, they argue that top management needs informations from lower level,in addition,bottom -up approach permits greater employee participation ,and subordinates are likely to be more highly motivated by and committed to goals initiated by them.

Both the approaches have positive and negative points by which conclusions cannot be drawn ,to take the advantages of both approaches balances between the two should be striked.

by santosh

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