PURPOSE OF ORGANIZATIONAL GOALS

PURPOSE OF ORGANIZATIONAL GOALS

Goals provide rationale for the creation and existence of organization ,organizational goals serve may valuable purposes as explained below:

*SOURCE OF GUIDANCE:
Organizational goals provide a source of guidance and a sense of unified direction,they serve as a basis for cooperative and organized efforts, well-stated goals provided a good understanding of where the organization aims to go.
*AIDS TO PLAINING:
Organizational goals facilities the difficult task of organizational planning ,they provide basis for the formulation of plans,strategies,policies,etc. there cannot be any planning without goals.
*AIDS TO DECISION MAKING:
Goals provide a clear definition of what the organization wishes to accomplish .they provide the rationale to the management to make consistent and interrelated decisions that assure desired outcomes ,decisions are indeed a means for accomplishing the desired goals.
*SOURCES OF MOTIVATION:
Goals provide an answer to the questions what are we doing ,why are we doing ,what are we trying to accomplish?hence,goals provide a sense of purpose to organizational members ,which may become a sources of motivation and commitment to the organization.they also serve as strong motivators to boost the performance of them.

*AID TO EVALUATION AND CONTROL:
Organizational goals define the outcomes and guide the actions,they serve as a standard which actual outcomes can be evaluated and control mechanism to assure in achieving desired goals.

by santosh.

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