FACTOR AFFECTING ORGANIZATIONAL BUYING DECISIONS ORGANIZATION BUYING DECISION IS AFFECTED BY VARIOUS FACTORS AND THEY CAN BE CLASSIFIED

FACTOR AFFECTING ORGANIZATIONAL BUYING DECISIONS ORGANIZATION BUYING DECISION IS AFFECTED BY VARIOUS FACTORS AND THEY CAN BE CLASSIFIED INTO DIFFERENT GROUP.

* Environmental factors:-Environmental factors are located outside the organization,the include economic,technological ,political and social consideration.

*Economic cosidreation:-Economic consideration of a country affects.consumers,purchasing power,level of demand ,production,investment and saving ,during the period of prosperity as the buying power of consumers is high the demand for the product is high but during reason due to the rise in on unemployment the buying power of consumer is low,as a resolt demand for the product falls so the change in economic condition of a country affects the consumer demand and change in consumer demand influences the demand for orgn. product.it is cause the demand for the organizational product demand on demand for the consumer product. .it is cause the demand for the organizational product demand on demand for the consumer product.

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