OBJECTIVES OF DISTRIBUTION

OBJECTIVES OF DISTRIBUTION

*MOVEMENT OF PRODUCT:- The main objective of distribution is to move the product effectually from the place of product to place of uses.

*SPREADING THE PRODUCT:-To spreed the product to large geographical areas as far as possible.

* MAKING THE PRODUCT AVAILABLE:- Distribution also aims to make the product available at right place at right time.

*BETTER COSTUMER SERVICES:- The next objective of distribution is to provide better costumer services at minimum distribution cost.

*PROTECTION OF PRODUCT:- To handle and store of the product properly so that product can reach the costumer /buyers in good condition.


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