MARKETING
Marketing information system provides regularlly and timely information about the changes in environmental and this enables the orgn. to adopt to environmental changes.
Knowledge of consumer :- without adequate and uptodate information about the consumer and their characteristic the orgn. can not create the products that satisfy the consumers such information about the consumers is supplied by the marketing information systems.
*Marketing decision making marketing information supports the marketing manager to make marketing decision by providing requited information,such information helps to understanding the problems to identify and evaluates alternatives and to make better choices.
by santosh
Knowledge of consumer :- without adequate and uptodate information about the consumer and their characteristic the orgn. can not create the products that satisfy the consumers such information about the consumers is supplied by the marketing information systems.
*Marketing decision making marketing information supports the marketing manager to make marketing decision by providing requited information,such information helps to understanding the problems to identify and evaluates alternatives and to make better choices.
by santosh
LINK REFER.SANTOSH
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