TYPES OF ADVERTISING MEDIA
TYPES OF ADVERTISING MEDIA
SELECTION OF ADVERTISING MEDIA :- The effective ness of communication of advertising message depeds on advertising media used ,the adverisement select the best media out of different advertising media for proper selection of media be must consider various factors.
*ADVERTISING OBJECTIVES :- Advertising is done with some objective so in media selection the objective of advertising should be consider for ex. if the objective of advertising is to inform the buyers about the product print media can be efficens and for persuading the buyers tv. is the best media ,similarly dispay media is used for reminding the buyers.
*NATURE OF PRODUCT:-Media should be suitable according to the nature of product .if the product are faishon related televison is suitable and for industrial product newspapers, commrecial managed direct man can be used.
*SCOPE OF MARKET :- If the scope of product market is nation wide the media with national coverge and circulation should be selected ,if the market for the product all fm. total magazine should be selected.
*ADVERTISING BUDGET:-Avaiability of budget for advertising also affect media selection differant media have differnt cost structure and ecluision is the more expensive media,radio,newspaper are companetively cheaper so, the advertiser should select the suitable media according to the budget availiable for advertising.
by santosh
SELECTION OF ADVERTISING MEDIA :- The effective ness of communication of advertising message depeds on advertising media used ,the adverisement select the best media out of different advertising media for proper selection of media be must consider various factors.
*ADVERTISING OBJECTIVES :- Advertising is done with some objective so in media selection the objective of advertising should be consider for ex. if the objective of advertising is to inform the buyers about the product print media can be efficens and for persuading the buyers tv. is the best media ,similarly dispay media is used for reminding the buyers.
*NATURE OF PRODUCT:-Media should be suitable according to the nature of product .if the product are faishon related televison is suitable and for industrial product newspapers, commrecial managed direct man can be used.
*SCOPE OF MARKET :- If the scope of product market is nation wide the media with national coverge and circulation should be selected ,if the market for the product all fm. total magazine should be selected.
*ADVERTISING BUDGET:-Avaiability of budget for advertising also affect media selection differant media have differnt cost structure and ecluision is the more expensive media,radio,newspaper are companetively cheaper so, the advertiser should select the suitable media according to the budget availiable for advertising.
by santosh
LINK REFER.SANTOSH
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