OBJECTIVE OR IMPORTANCE OF SALES PROMOTION
OBJECTIVE OR IMPORTANCE OF SALES PROMOTION
*ATTRACT BUYERS :- Sales promotion attract new buyers the new buyers are incourage to buy the product ,by the extra benifits offered by the orgn in buying the product.
*INTRODUCE NEW PRODUCT :- Sales promotion is very useful to introduces new product in the market .the consumers do not know about the new product so in order to educated the consomers about new product the various sales promotion tools such as sample distribution,product demostration,participation in trade fair etc can be uses and such promotion activities also persuades the consumers to buy the product.
*INCOURAGE ADDITIONAL SALES :- Sales promotion encourage the and existing costomers to buy and use more product than usuall ,they buy the additional product during promotion period to take the advantage of sales promotion scheme.
*ATTRACT BUYER TO RETAIL STORE:- The retailler can uses some specific sales promotion tools such as price off , coupen, gift etc to attract the buyers to visit their store.
*COMPETITON WEAPON:- A marketing from can uses sales promotion as aweapon to compet with it's rival orgn.,.
*QUICK SALES :- Sales promotion helps to make quick sales unders sales promotion scheme facilites and benefits are provided for the specific period of time,so the buyres hasten to buy the product before the scheme period expires.
by santosh
LINK REFER.SANTOSH
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