CONSUMERS PROMOTION METHODS
CONSUMERS PROMOTION METHODS
*FREE SAMPLE:-In this method free samples are given to the consumers for trial ,the sample can be mailed to the consumers, delivered door to door ,handed out in the retaiil sotes distributed in the central location or attach to another product it is suitable for low prive consumers product.
*COUPENS:-Coupens are certified they can be changed into cash or other product ,coupens can be enclosed in the product package handed out in the purchase time and inserted in the newspapers.
*DEMOSTRATION:-In this method product is demostrated in the actual use to the general public ,it is done in the retail store,central location trade exebition or consumers regedances ,it is effective for home appliances and other consumers durable goods.
*POINT -OF - PURCHASE:In this method product are displaed in the retail store to drew the attents of the consume ,it is used for the both new and existing product.
*PRICE -OFFS:-In this method product is offered at reduces price and the message price of give outside the product package or newspapers advertisement ,this method is use to promote the product during off seasons.
*CONSUMERS CONTESTS:-In this method consumers are invited to participate in a contents to win the prives ,this may be in the form of question answers or cross word ,the participates most send thier answers along with the empty pakages of the product.
*CONSUMERS SWEEP STAKES :-In this method consumers participate in lotteries for the participation they are required to submit their names with empty package of the product ,prices are drawn over all the collected names.
by santosh
LINK REFER.SANTOSH
0 comments:
Post a Comment