[SALES PROMOTION]
[SALES PROMOTION]
MEANING AND FEATURE
Sales promotion is special types of promotion activity carrying earn by the orgn., to persuade the buyres to buy the product .it provides direct incentives to the buyers .it includes all the promotion acivities other than personall selling ,advertising and publishing .it includes the activity like free sample distribution,coupen ,free goods,gift ,product demostration ,price of discount price off product distribution,participation in trade fair etc.it has different features they are.
*INCENTIVE TOOLS:- Advertising and personal selling provides the reasons for buying the product but sales promotion provides direct incentives to the buyers the benifit may be free coupen ,price off,gift etc and such incentives are provided to estimulative buyers to buy the product.
*SHORT TERM:-Advertisign and pesonal selling are used for long term .sales promotion is launches for short period of time. generally it last from 7 days to 3 months.
* QUICKER AND GREATER SALES:-Sales promotion is always targeted at fast sales and higher sales volume of the producat ,various sales promotion tools persuade the new buyers to buy the product ,they also persuade the exjicting buyers to buy more of the product.
*DIRECTED AT CONSUMERS OR CHANNEL MEMBERS:- Sales promotion is directed either at consumers or channel members,the sales promotion tagetd at consumers is known consumers promotion ,sales promotion targeted as sales promotion is known as trade promotion.or dealer promotion ,different sales promotion tools are use for different target groups costumers promotion includes product demostration price of coupen ,gift etc. trade promotion include quantity discount ,free goods sales conte at creditfacility ,gift item etc.
by santosh
LINK REFER.SANTOSH
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