PERSONAL SELLING
PERSONAL SELLING
MEANING AND FEATURES.
Personal selling is also one of the component of promotion mix,personal selling is personal communiction potential buyers with the objective of selling the product .it is an act of informing and persuoding the buyers through direct personal contact .it provides individual attention to each costumer.
FEATURES
*PERSONAL COMMUNTICATION:-It involves personal communication between buyers and sellers such communication take places through direct face to face contact or mechanical means (telephone ,internate etc.)
*TWO WAYCOMMUNICATION:-It invovles two way communication both the buyers and sellers express their views ,they talk with open mind so in personal selling the sales person not only provides the informtion about the product but also receved the feed back from the buyers.
*INFORMING AND PERSUODING :-Personal selling involves informing and persuoding the buyers sales persons provides the information about the product it's feartures uses and benefits to the potential buyers ,it also persuodes the buyers to buy the product.
by santosh
LINK REFER.SANTOSH
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