OBJECTIVE OF ADVERTSING
OBJECTIVE OF ADVERTSING
The basic objective of advertising is to increase the sales volume and profit of the organization ,however advertising is used to achieve one or more of following objective :-
INFORMING:- Most business form is used advertising to inform the buyes about the product it's price ,feature place of abability ,benefit etc.
PERSUADING :-Most advertising program are launched to persuade the buyers to buy the advertised the product.
REMINDING:-Some advertise ment are desing just to remind the buyers about the organization and product.
SUPPORTING OTHER PROMOTION TOOLS:- Some advertisement are build to support the sales promotion skims and perosnal selling of the orgn.
IMAGE BUILD:-Advertising is alos done to create product image and goodwill of the organization.
REACH TO MASS PEOPLE :- Advertising is mass communicate media so most advertising is done to reach a large numbers of people at a single effort.
by santosh
LINK REFER.SANTOSH
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