ADVERSTISING
ADVERSTISING
MEANING AND FEATURES:-
Advertising is one of the imps components of promotion mix, advertising is th eprocess of communication with group of people and reather tahn individeal that means advertising communication the message to a large group of people at a time ,it is an inpersonal communication as their are no direct contact between the advertiser and target audiance it has different features they are:-
MASS COMMUNICATION:-Advertising is mass communication media it reaches a large group of people at the time,that means it communicate the information about it's product ,the orgn to large group of people at a time.
NON-PERSONAL COMMUNICATION:-It does not involves direct face to face contact between the advertiser and target audicances so it does not need the physical present of advertiser to communicate .
it is not address to a person as in personal selling.
SPECIFIC OBJECTIVES:-Business firm uses advertising with specific objetive and the objective may be to inform persuade remind and re-assure the buyers.
COST INVOLVEMENT:-The advertising is paid form of communication,it involves various coast that are paid by the advertiser ,measuer coast involve in advertising are re-search expenses ,massage desing ing expenses,development and production of massage expenses,media coast and adminstrative expenses.
COMPETITION WEAPON:-At present business form is used advertising as a powerfull weapon to win the competition.
INDENTIFIABLE WITH THE SPONSOR:-The advertising is used to publisize the orgnization and its product so the identity of the sponser is known through its name ,symbol or logo uses in advertising message.
DELIVERY THROUGH VAROUS MEDIA:-The advertising is deliver to the target audiance through various media ,their are various media available to the advertisier ,they are be broadly classified into tw groups as indoor advertising media and outdoor advertising media.
Indoor advertising media includes print media like mewspaper,magazine ,jounals and electronic media like radio ,tv etc. out door advertiser media includes postor ,banner,hourding board ,sandwich-men etc.
VARIOUS TARGET GROUP:-Advertising may be targetd at the consumer ,industrial users,middle men and professonal ,it may be targeted to promote the products or to build the image of the organization.
by santosh
LINK REFER.SANTOSH
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