OBJECTIVE OF PERSONAL SELLING
OBJECTIVE OF PERSONAL SELLING
PERSONAL CONTACT:-Personal selling is used to inform and persuade the buyes through personal contact .the orgn. selling ,the sepeciality product ,need personal contact with the potential buyers to persuade them to make the sales.
*TO MEET THE SPECIFIC NEEDS OF THE COSTUMERS:- Personal selling is used to meet the specific needs of the costimers generally people base services like beauty care ,health care,tailoring services are marketed through personal selling cause in such services the services providers has to meet the specific needs of the costomers.
*TO PROVIDES TECHNICAL ADVICE:-Personal selling is also used to provide technical advie and assistances help to the costomers generally,the orgn, selling the technical complecated goods like solar,washing machine uses personal selling with this objectives.
*TO CONVIENCE THE BUYERS STRONGLY :- Un sooght product (un wantede product) and high priced luxary item such as life insurane policy high price furniture ,jewellary need strong motivation to buyers for selling them, so orgn., selling such products uses personal selling to persuades the buyers strongly.
by santosh
LINK REFER.SANTOSH
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