REASONS FOR PRODUCT FAILURE
Mnay products are introduce in the market every years and same product become sucessful and some become failure,a product is said to fail when it dosen't bring an adequate profit as expected .the main symptoms of products failure to decreasing sales decreasing profit market .they are several reasons responsible for product failures.
*product defects:-the main reason for product is the product being defective .the product defects may be improper design ,lack of the durability defect in product function ,poor packaging or lack of uniforoity in quality.
*fast competition:-some times competitors may enter into the market immediatley and they can enter with better new products,as a result ,the product will fail casue fnatility to copy with competition.
pricing:-pricing also cause the product failure if the product is higher priced .the consumer can't offerd it.it the product is under price the consumer may received the product if ,low quality as result the product comes to fail.
*timing:- new product should be lunched in the market on timely,it may cause the product failure.
*promotion:-product may also fail due to inadequate and ineffective ,promotional activities .
*channel problems:-new products may get failure due to inapproprate channels and unnecessary middle men.
*entry of many new products:-too many new products entering the market may also course a product failure.
by santosh marketing.
LINK REFER.SANTOSH
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