DEALER A TRADE PROMOTION METHODS

DEALER A TRADE PROMOTION METHODS
*FREE GOODS:- Under this method the manufactures offers free product the resellers for purchasing certain quantity of product during the specified period.
*BUYING ALLOWANCES:-In this method product are at reduces prices to the resellers for buying specified qantity of product.
*DEALER TRADERS OR GIFT ITEMS:-In this method a gift is provided who purchase a specified quantity of product during specified tiem,the gift may be like ,t.v, freeze, wall clock etc.
*PUSH MONEY OR MERCHANDISE ALLOWANCE:-Push money is amount of money pay to the seller as bonus for undertaking promotion activities ,manufactures provides such money to the reatailers for,attractive displaying the product in their store,manufactures can provide such money to the wholesellers also for undertaking advertising in the local level.
*SALS CONTES:-In this methods sales contest are organized among the resellers and reward is given to the resellers who make maximum sales within the specified time ,reward may be in the form of cash or gift items.
*CREDIT FACILITY :-In this method the manufactures provide special credit facilities to the resellers for short period of time ,this method is used to make the reselleres more interested to carry new product.
by santosh

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